DIGITAL PR

PR is a hugely valuable asset to any business. Whether you’re a growing start-up or a long established company, positioning your brand and your people as thought-leaders will pay dividends now and well into the future.

The practice of digital PR is about making the most of your voice online. Digital PR is the combination of press release distribution and opportunity sourcing through online channels that results in increased awareness of your brand and, importantly for SEO in particular, an improved domain authority for your website.

Our PRCA accredited PR specialists work with companies across a range of sectors and sizes to develop digital PR campaigns that deliver results. That means we get your brand featured in places of authority across the web, putting your name in front of the influencers and audiences that matter most.

Why Invest in Digital PR?

Digital PR is becoming something of a buzz term amongst today’s marketers. Whilst ‘link building’ for SEO benefit has developed negative connotations, the value of thought-leadership pieces that build your brand’s authority around the web cannot be disputed.

Savvy marketers are investing in digital PR campaigns that add real value to their business. It’s not just about ‘links’; digital PR is about promoting your brand in the places that your audience is already active online.

Digital PR Services

Your digital PR strategy comes from the end goals you want to achieve. Depending on who you’re trying to target, what stories you want to tell and what types of websites and publications you’d like to be featured in, we’ll set the strategy that’s right for you. Often, our clients have multiple goals for their PR so their strategies incorporate one or more of the following:

LOCAL PR

If yours is a business which serves a local audience or is simply looking to improve its local profile, we can help. With our range of local journalist contacts and access to a number of local publications and websites, we’ll help you raise brand awareness in the places that matter to you.

NATIONAL PR

If your business serves a national audience, or if you’re simply looking to grow your national presence, PR is a great tool to help you achieve your goal. Our clients have been featured in national press including The Telegraph, The Times and The Guardian as well as national online-only publications.

TRADE PR

Your goal might be to develop awareness of your brand within your industry and there is a wide range of industry/trade press out there. We’re experienced across a variety of sectors and can help you get your stories out through trade specific websites and publications.

BRANDING

Not all of our clients know what they’re trying to achieve through digital PR, but that’s no problem. Our experienced PR team will help you to identify the stories within your business, both in terms of what’s happening now and the core topics and themes that are important to you, to guide your PR strategy.

Find out how your business can grow through strategic digital PR

Whether yours is a new business just starting to grow or an established company seeking greater visibility, exposure and results,
we can help. Our PRCA accredited team is ready to hear from you; simply fill in the form below and we’ll be in touch as soon as possible.
Alternatively, give us a call using the number at the top of the page.

Digital PR Campaigns: What to Expect

When investing in digital PR with Impression, your account will be managed by a PRCA accredited PR
account manager. A typical digital PR campaign will comprise:

CAMPAIGN STRATEGY AND ROADMAP

We believe that any successful digital campaign starts with a deep understanding of your brand, your audience and what you’re trying to communicate through your digital channels. Your digital PR campaign will begin with a campaign strategy and roadmap, which we’ll work on together with you to ensure the goals we set along the way are consistent with important dates in your business’ diary, seasonal trends in your industry and targets you have across the wider company.

MEDIA RELATIONS

With our broad range of experience, we have contacts in high authority places, including national newspapers and industry/trade publications. We also have contacts in more niche websites and publications online, meaning we have a solid base of contacts to promote your brand to where relevant from the offset. We’ll work with you to create a list of target publications and to develop and maintain relationships with the media contacts that matter to your business.

PRESS RELEASE DISTRIBUTION

As with traditional PR, a key part of digital PR is to create and distribute press releases. This enables us to spread your stories and messages to the influencers in your sector and beyond. We can write your press releases for you if you prefer, or we can optimise your press releases or those distributed by your traditional PR agency for digital PR success.

OPPORTUNITY DEVELOPMENT

Our relationships with media contacts mean that we are regularly approach by journalists seeking information or comment for their stories. We respond to those relevant to your business to get your brand featured. These opportunities will often spill over into offline too as many online resources will have an offline counterpart.

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