Improve your return on advertising spend through data-driven, results-focused PPC management.
An investment in any form of paid advertising should always yield positive results. Our PPC team is dedicated to proving their
value every step of the way. We’re already delivering high return campaigns for some of the country’s biggest brand names as well as
growing SMEs. Why settle for anything less?
Choose Impression as your PPC agency and you can expect:
Business focus
Our primary goal is to make the most of your advertising budget to make the biggest impact to your bottom line. We take the time to understand your business inside-out so there’s no one-size-fits-all solution.
Data-driven
The decisions we make are backed up by data to get the most out of your campaigns. There are no ‘hunches’ or ‘gut instincts’, just a combination of tried and tested techniques and scientific analysis.
Innovation
We’re always looking for ways to make even more of your budget. We invest in our own tools, technology and training to ensure we stay ahead of the curve – and you stay ahead of your competition.

PPC Services
We offer paid advertising services across search and social platforms, taking a scientific approach to deliver the
best possible return on your investment. Take a look at a selection of our services below, or get in touch to
discuss your requirements.
For businesses using or looking to use Google’s own advertising platform to promote their products and services across the web, through the Search, Shopping and Display networks.
Use the premium DoubleClick real-time bidding suite to expand your reach to targeted consumers via an unparalleled network of ad inventory.
Make more of your existing website traffic by displaying adverts to people who have previously visited your site whenever they visit sites on the Google Display Network (GDN).
Advertise your business to a targeted audience through Google’s contextual advertising network, the Google Display Network (GDN).
For businesses that want to place their products directly in the Google search results, to attract customers who are ready to buy and send them directly to their product pages.
For businesses that want to reach their target audience through social networks such as Facebook, Twitter, LinkedIn and Pinterest.
A scientific approach to paid search advertising
Online pay-per-click advertising isn’t rocket science, and it isn’t intangible either. We’re not in the business of guessing – we only make data-driven decisions. This way, we can ensure that our account management is the best that it can be.
We champion a scientific approach to PPC management, using principles of mathematics, user testing and intelligent data analysis to inform our decisions and get the best return on your investment.
We’re never satisfied with the boundaries set by Google, or any other advertising platform for that matter. If we have an unsolvable issue with a particular campaign, we’ll build ourselves a new script to work around it.
Whilst our account management, reporting and performance analysis takes into account every aspect of the campaign, our primary focus will always be return on investment. We take the time to understand your business and its profit margins, and apply this methodically.
About Paid Search Advertising
At its most basic, PPC, or paid search marketing, guarantees your company a prominent position on the search engine results page for chosen keywords. In return, you pay only when someone clicks through to your site.
A well structured and managed campaign will deliver a strong ROI because you directly control how much you spend, and in which areas.
The two main search engines, Google and Bing, both run PPC advertising programmes. For Google it’s AdWords, for Bing (also the default for both Yahoo! and Microsoft) there’s Bing Ads. Both work in a similar way – you select the keywords or phrases and how much you’re willing to pay, and they feature your search listing for the duration of your campaign.
Businesses just like yours are already using PPC to get found. Get in touch today to find out how we can help you beat the competition.
Interested in making your PPC more efficient and effective?
Our Google and Bing accredited team would love to hear from you! Simply fill in the form below and a member of our team will be in touch.
Alternatively, give us a call using the phone number at the top of the page.
Our Approach
PPC can be a very lucrative channel, and the quantifiable data it provides enables smart advertisers to capitalise on performance history. Because it’s all about balancing your budget against the return on your investment, when your PPC campaigns are managed effectively they can grow at equal returns.
Getting the most out of your budget means investing not only money but also time in the ongoing management of the account. Adding negative keywords, setting up time based rules, running scripts to optimise your spend and much much more goes into keeping your campaign profitable.
We’ll advise you on the best channels to invest in and manage those campaigns on your behalf.
If you would like to discuss paid media management for a company in any area of the Delhi, then please call us or get in touch here.
Related Services
Especially when advertising on social media, great content
can turn interested visitors into qualified leads.
SEO focuses on improving your organic rankings and supports
PPC by increasing your visibility across the search results pages.