Clever strategies to boost local organic visibility
If your business targets a local audience, you know the importance of improving your business’ visibility in the local search results. That’s what our local SEO services are all about.
Traditionally, local SEO means helping your business to rank for search terms that incorporate local terms. For example, you may have found this website by searching for ‘SEO Delhi’.
Savvy marketers recognise that today, local SEO also means improving your rankings for search terms that don’t include the location but which are served to a user based on their settings and preferences – also known as personalisation. This means searchers no longer have to type in their location in order to see results which are relevant to where they are – and that businesses trying to reach a local audience can’t solely rely on high rankings for search queries which include locations.
As a Google Partner agency, we’re recognised by Google for the quality of our SEO work and have helped businesses just like yours to improve their local search visibility. Get in touch to find out more.
Local SEO Services
Local SEO is all about communicating to Google the local relevance of your web pages and website in general. This means utilising the various tools and techniques at our disposal to develop your local presence and show Google that yours is the best business to send local people to when they require your products/services.
Local SEO services therefore include, but are not limited to:
WEBSITE OPTIMISATION
Your website needs to represent your local profile and should include your address and references to local services and areas you serve.
LOCAL CITATIONS
The more times Google sees your business name and address written consistently across reputable directories, the more it trusts your location.
LOCAL DIGITAL PR
Local media and publications are a hugely valuable part of your local SEO strategy. We’ll find the stories and promote them across local press to help you get the coverage that matters in your local area.
GOOGLE MY BUSINESS
This free tool from Google is an essential part of building your local presence, enabling you to manage Google Plus, Google Maps and more.
LOCAL LINK BUILDING
Just as you want local people to be talking about your brand offline, it’s essential they talk about it online too. We’ll help you identify those opportunities to get local businesses and authorities talking about your company.
Benefits of Local SEO
Local SEO is applicable to any business which serves customers in a local area. This could be a service based business or a physical establishment.
We have extensive experience in helping local businesses to grow their brand locally and attract more customers in their target areas. Wherever you’re based, we can help you raise your profile. Get in touch to find out more.
Could your business benefit from local marketing services?
We’d love to discuss any of the services above with you.
Our client base includes a number of companies who work in specific geographic areas. Whether you’re a service provider only working within a certain radium such as an estate agent or plumber, or a physical establishment such as a shop or restaurant, we can help. Get in touch today.
Related Services
Our team of highly experienced PRs will raise awareness of your brand in your local area through location targeted digital PR.
PPC can be highly targeted, whether it’s through Google, Bing or social media. Let us help you reach your target location faster and more effectively.