14

Setting your digital marketing strategy is one of the most important, but one of the most complicated, phases of a marketing manager’s calendar. From agreeing actions to securing budgets, setting your strategy can be a tough process.

We work with marketers and business directors to help shape a strategy which is focused on getting you the results you need. Let us provide a fresh look at the digital channels that will help you grow your business online.

It’s important we get to know your business so we can help you make an informed decision about the marketing activities you undertake. That’s why we take a fully consultative approach to all of our clients, getting to know your business and your goals.

Get in touch to discuss what we can do for your business.

4

Digital Strategy Services

We’ve worked with businesses just like yours to set a strategic direction for their digital marketing and outline the key tasks and activities that help them reach their goals. We combine over 40 years’ combined experience with an analytical review of your data and a look at what your competitors are doing to come up with the right strategy for you. Our strategic service typically comprise:

INITIAL CONSULTATION

You’re welcome to join us here at our office, or we’ll come to see you at your place. We’ll spend an hour or two discussing your business requirements,

finding out what you’ve done to date, where the return has been greatest and what your future aims and goals are.

DIGITAL MARKETING AUDIT

With your permission, we’ll access your analytics data & analyse it to identify how your website and online channels have contributed to your business, and where there’s room to build on successes or improve on areas which haven’t worked so well.

Continue reading

COMPETITOR ANALYSIS

It’s important to know what your marketplace looks like in order to ascertain where the opportunities lie. This means reviewing your competitors, both those you identify and those we find through online research, giving you a real insight into what other around you are doing.

 Continue reading

STRATEGIC RECOMMENDATIONS

We’ll combine all of this with our combined experience of over 40 years to recommend a digital marketing strategy for you.

This will be in line with your budget and resourcing requirements and lay out a monthly or phased approach, with clear KPIs and analysis methods to help you monitor the results.

What's next?

Your strategic recommendations will be delivered in the form of a written report which can be accompanied by an in-person or digital meeting if you like.

You can implement the strategic recommendations we make for you in house, or enlist our help; we work with a wide range of clients to deliver digital marketing services including SEO, PPC, content marketing and digital PR, and we’d love to help you too.

15

Why outsource your digital marketing strategy?

Your digital marketing strategy is an important part of your business’ success. As a marketer, you recognise the need to be visible online.

Our clients appreciate our ‘fresh eyes’ approach to reviewing their business initially, and as we get to know their business better, we hone our recommendations to best suit the business. We’re not afraid to be the ‘critical friend’ and to highlight areas which need improvement, and we’re equally willing to apply our extensive knowledge and breadth of expertise to ensuring you cover all digital bases in your strategy.

By choosing us to consult on your digital marketing strategy, you can expect:

  • A ‘fresh eyes’, expert review of your digital activities
  • The combined expertise of our team to provide strategic guidance to help your business improve online
  • A clear, jargon free set of actions to be implemented by your internal team or by us, if you’d prefer

Already know what you need to do and simply looking for a partner to deliver it? Take a look at our digital marketing servicespage to find out more about our SEOPPCdigital PR and content marketing services, or get in touch today

Find out how we can help you achieve better results to grow your business

Your digital strategy should be having a direct impact on your business bottom line. If you’d like to find out how we can help you achieve better results, get in touch today! Simply fill in the form below and a member of our team will be in touch. Alternatively, give us a call using the number at the top of the page.

Related Services

16
17
18
19