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True content marketing goes well beyond blogs or guest posts. As Google’s understanding of rich media such as images,
graphics and videos continues to improve, savvy marketers recognise the value of investing in creative content in all forms.

We believe that successful digital marketing is underpinned by great content. From ensuring your website best represents
every one of your products or services to writing blog posts and posting news articles that really engage, it almost goes
without saying that your basic content simply must be up to scratch if your website is to rank well.

What we’re talking about here though goes way beyond that though. We’re talking about creative content pieces that take an
idea or data and make it into something visually appealing, incredibly engaging and hugely useful to your target audience.
We create content that earns you links, coverage and recognition – all of which helps to boost your website’s authority
and deliver more traffic and more sales.

Creative content marketing is an area in which we really excel. With our in-house team of designers, developers, SEO
and PR specialists, we produce exceptional content that drives results for our clients.

Content Marketing Services

Every concept is the result of a collaboration between our SEO, design and development teams to ensure
the idea is possible and of value to your business.

CREATIVE CONCEPT

Your content marketing campaign begins with the creative concept. We’ll work with you to identify valuable collateral you already have that can be used. For example, your company might hold data about product usage or audience location and so on that, when made anonymous, can form the basis of a creative concept. We’ll use tools such as the Freedom of Information Act to develop new content ideas and we’ll create concepts based on your company’s strengths and offering.

DESIGN

Our in-house design team makes your creative concept a reality. We pride ourselves on being huge digital ‘geeks’, which means we keep abreast of design trends and are always looking for new, creative ways to communicate information. We’ll design your concept and agree a number of revisions to get the look just right.

DEVELOPMENT

As a digital agency, we tend to focus our content marketing efforts online, but that’s not to say we can’t go offline too. Our in-house development team builds your concept in a way that is accessible via any device and coded for optimal search visibility too. We recommend your content lives on your domain, and we are able to advise your development team on how best to do this, or do it for you if relevant.

PROMOTION

We design and develop your creative content for optimal search visibility, meaning it can be indexed and ranked by Google and other search engines. This will help people to find your great content, but a truly successful campaign will also include wider promotion to get your message out there. Our team of digital marketing experts create a promotional plan that gets your content to the right people in the right places.

Creative content examples

Intrigued but not sure how content marketing relates to your business?

One of the most common questions we get asked is ‘what does content marketing actually look like?’. Whether yours is a B2C brand with a really cool product to promote, or a B2B service provider dealing with more complex propositions and potentially less ‘sexy’ content, content marketing is relevant to you.

IT business positioned as expert in data management through creative process visualisation

Ever wondered how data moves around the web? Our IT based client enlisted our help to increase brand awareness and coverage of their business across the web. The resulting ‘movement of data’ piece helped them gain links, improve their rankings and ultimately to get more custom.

Water treatment company reaches home improvement audience through creative design

Our interior improvement client needed something to draw more traffic to their website but recognised that they had near exhausted content which related to their very specific product. We helped them to identify the topics that interested their target market and to create a piece of content which fed those interests, boosting website traffic and gaining more sales for the business.

Computing brand raises expert profile through guide hub

Cloud computing is a topic of great interest to businesses at the moment but one for which there is so much information, it’s difficult to know where to start. We worked with our client to create a visually appealing and highly useful set of guides within a resource hub style which has helped to place our client at the forefront of expertise in their industry.

UK data business generates press coverage and customer engagement through large scale census

Our client is the India’s most used source of business data and we were tasked with raising their profile through the placement of press features and projects which would increase customer engagement too. The Business Census was a survey of 1,009 people which resulted in the generation of 48 press stories and features to date in Forbes, International Business Times, Herald, Yahoo News,  The Business Desk, Manufacturing.net and more.

Resources and collateral

It’s rare to find a business that makes use of every single resource and piece of collateral at their disposal. The collection of data and knowledge you have within your business can be hugely valuable in content marketing and savvy marketers will want to make more of these assets.

We’ll work with you to review data your business has, resources you’ve created over the years and any other collateral you may have that can be updated or repurposed for content marketing success.